Tips for creating an impressive logo design
Do you think logo designing is simple? You should reconsider your thoughts. Logo designing is more than just design, and it is crafting a brand's identity because it is a brand's first impression. Customer's first brand's perception is very important as it influences the purchase decision and attitude towards a company or a product.
Creative logo designer in Mumbai is in high demand. To help beginners who are about to start their journey as graphic designers, we have listed some tips to create a great logo design.
Be unique and creative
The first and foremost thing required for a great designer is creativity. Designing an exclusive logo that can distinguish it from its competitors can make a brand stand out from the crowd. What is more significant is to create something different from anything already prevailing. Designing an exclusive logo is not about only avoiding limitation but also coming up with something that is an out-of-the-box. For instance, an Audi logo is not a car, or Apple's logo is not a mobile or computer.
Colour Scheme
When considering a brand's personality, you should think about every factor of the image. Bold and bright colours may attract the viewer's attention, but at times it can also seem brash. Neutral or muted tones can exude sophistication, but in several instances, it can be overlooked. Designers should understand that every colour has various implications and can convey your brand message through shades. Every colour shade has a characteristic, so it is essential to find a balance between quirky and simple.
Listed below are some common colours and their characteristics
Red: Bold, Energetic
Green: Organic, Growth, and Instructional
Orange: Friendly, Youthful
Blue: Professional, Medical, Trustworthy
Pink: Fun
Black: Powerful
Brown: Historical, Earthy
White: Pure, Clean, and Simple
Visual Double Entendre
Visual Double Entendre is a popular technique for logo designing utilized by most of the branding agency. In simple terms, it means that two images are wrapped into one with the wise interpretation of an idea, theme, or concept.
Keep it simple
People should understand the message of the logo at first glance. With too many colours or complex shapes and confusing fonts of the logo, it will convey a wrong message to the viewers.
Make It Scalable
Another great quality of an impressive logo is its scalability. Remember that your brand logo design will feature various types of advertisements, so the logo should look great on all the media. When the logo is scaled up on a billboard to a larger proportion, the logo should look great.