The psychology behind brand logo – Choose right Colour, and Shapes To Drive Sales
Professional Logo designer in Mumbai frequently make use of the psychology behind logos. The font, colours, and forms utilised in a logo all have psychological effects on customers, making faster purchasing decisions.
When people pick between 20 similar products on the shelf, a logo stops them in their tracks and makes them feel like they made the right purchasing decision. The way these signs and symbols are designed has an impact on how we view brands.
Professional Logo design artist in Mumbai share insights on the psychology of logo design and see how fonts, shapes, lines, and colours can impact purchasing decisions by affecting a company's brand.
The Psychological of Logo design artist in Mumbai in choosing colour
The colours, shapes, and fonts that a logo design company in Mumbai choose in logo design for your client's brand image are critical not just for making them distinctive but also for evoking feelings of trust, authority, affordability, and even enthusiasm — whatever emotions the company wishes to evoke. Create a logo with the right font, colour, and shape to persuade potential customers that you are the most excellent option on the market, and then get them to click on that logo to make a purchase.
Color has conditioned our thoughts to respond to it. Because everyone links the same colours with distinct sensations depending on their unique experiences, colour creates a different feeling in each person.
Our minds are wired to associate red with stop signs and street lights. When the hue is utilised in a different context, it can evoke sentiments of passion and danger. Because of what society has taught us about the color green may make us feel real feelings like growth and money!
Do you want someone who is dependable or someone creative? How do you want your customers to perceive your brand image? This decision is made based on a company's values and standards. Once these elements are established, choosing colour becomes more accessible because it is linked to our emotional responses to particular hues – which is why they should be seen in our logos!
Colors that mirror companies' feelings help their logos stand out in the public eye. Restaurants use red to increase appetite, making customers more likely to order food when they see a KFC emblem or Pizza Hut. On the other hand, black and white are associated with elegance and sophistication, which is why Apple utilises them frequently in its brand image design.
The most effective logos are those that express a message in a straightforward and eloquent manner. When feasible, stick to one colour - it will communicate your idea more effectively than using a variety of hues!
How logo designer in Mumbai utilize font psychological effects
The typeface that logo design services in Mumbai choose for your logo can significantly impact how your customers view you. Each form of typography tells a different story and must be carefully picked to accurately express your brand's beliefs, characteristics, and personality qualities. A sans-serif typeface like Helvetica, for example, is far more basic, whereas script fonts like Lobster are frequently linked with elegance or luxury products.
Here's an infographic that demonstrates how various typefaces may be used to portray different emotions.
Shapes
The shape of a logo can have a significant impact on how people perceive it. For example, if you make one with jagged edges, your audience is more likely to identify it with violence or fury than peace or love. So, the best logo designer in Mumbai creates an effective logo, considers every part of the design, as well as the message that each line delivers, and chooses forms depending on the desired effects!
Certain logo shapes convey specific messages:
The shapes of circles, ovals, and ellipses are thought to convey a pleasant emotional message. A circle can connote community, friendship, love, relationships, and unity in a logo. Rings carry a marital and partnership connotation, implying stability and longevity. Curves of any kind are thought to be feminine in nature.
In more practical terms, logo forms with straight edges, such as squares and triangles, convey solidity and can also imply balance. Straight lines and accurate logo shapes also represent strength, professionalism, and efficiency. However, logo design services in Mumbai blend cool and unique colours like blue and grey. They might appear cold and uninviting. You can avoid this problem and create something more intriguing by subverting them with off-kilter positioning or more vibrant colours.
Triangles are also said to have a positive relationship with power, science, religion, and law. Triangles are often associated with male characteristics, so it's no surprise that they appear more frequently in the logos of corporations whose products are geared toward men.
Vertical lines are associated with masculinity, strength, and violence in our subconscious brains, whereas horizontal lines are associated with community, peace, and quiet.
The shape has an impact on the typeface you choose as well. Soft, rounded letters, on the other hand, have a youthful appeal. Jagged, angular typefaces might appear forceful or active. Curved typefaces and cursive scripts are more feminine, whereas strong, bold letters are more masculine.
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