Social Media Creatives Design To Tips To Enhance Your Brand Reputation

Maintaining a positive social media presence is an uphill battle no matter how you look at it, especially for small businesses that don't have the resources to dedicate one or more full-time staff just for social media.

So, what exactly is the secret? Engaging content, attractive visual design, marketing strategy, the product, and social media posting timings all play an effective role in making the social media campaign a success. A professional Branding Agency in Mumbai includes all these factors in their marketing strategy to potentially transform a brand’s digital presence

Set a goal for your business with a professional Branding company in Mumbai

Every social media page should have a broad objective in mind, and each post should have a specific theme and synchronization with other posts. Consider the account's purpose as a broad topic that your followers can expect you to stick to. Does your Instagram feed is used to display graphics of your newest products or to convey brand-related information?

Or are you fostering a community where your customers may interact with your brand and one another? Define this theme in collaboration with your intended audience. Each post should add to the broader topic and generate measurable brand KPIs such as engagement, clicks, and generating leads.

How a branding agency in Mumbai create attractive designs for your social media?

Here are five graphic design pointers to help you get started.

1. Creative Thinking

When it comes to designing social media graphics, Branding company in Mumbai use narrative tactics as an excellent approach to accomplish this. We consider who the target audience are, and what is the best approach to grab their attention. Based on these analysis we then make use of visuals to communicate the story.

2. Follow design best practices

Graphic design for social media follows a set of recommended practices that will make your designs stand out. When choosing colours, make sure they contrast well enough to make the material easy to read. Experimenting with fonts is a fun way to spice up the look of your post, but make sure it's still readable. With a second, plain font, you can balance out the colourful fonts. Keep the design simple overall so that your audience understands the message you're attempting to convey.

3. Maintain a level of consistency

Excellent social media creatives can help you promote your brand with a consistent tone across all platforms. Make sure your social media designs include your brand's colours and typefaces and avoid any content - visual or otherwise - that does not appropriately reflect your brand.

4. Colour Palette

Most businesses have a colour scheme that they stick to throughout their whole branding. When choosing colours, fonts, and other design components, branding services in Mumbai consider your brand value to replicate the same in the designs. Do you have any brand guidelines that you must follow? If that's the case, your social media graphics should match.

First you should make every effort to incorporate your logo into your designs. Having your logo on your social media posts, whether the primary feature or just in the corner, can draw more attention to your brand. When you combine all of these components, you will be able to establish a unified brand so that when people see your social media visuals, they immediately recognise you.

5. Make simple graphics design

You want your social media graphics to be appealing, but they shouldn't be intricate. Don't use too much text. Because you can share a visual along with a text update on social media, you'll want to leave the blocks of text out of your graphic.

So, let's imagine you want to advertise a new position at your organisation. Instead of stuffing the graphic with job specifics, use a phrase like "We're Hiring" or "Job Alert," maybe mention the position description, and tell them to read the written status underneath the image. You can even cut the textual component of the job posting and direct folks to your website or the actual job posting. Ensure to use a limited number of design elements. Your design can become busy and unreadable if you use a lot of shapes, text, and icons. Use whatever you need to make your point, but don't go overboard.

6. Brand Colour Coordination with your Designs

Colour coordination might make it easier to read your images. If you have a set of brand colours that you want to stick to, you may not have as much colour flexibility, but if you don't, you have a lot of alternatives.

Colours convey emotion. Red may evoke feelings of elation or passion, blue can be soothing, white can reflect minimalism and simplicity, and black can evoke feelings of refinement or luxury.

Second, double-check that your colours compliment one another. Using dark brown writing on a black backdrop isn't going to look particularly appealing.

We hope these tips help you create and share amazing social media posts! Do you think designing the post by yourself consumes a lot of your productive time? Don’t worry!

We are here to help you with amazing social media creatives!