7 Impressive Logo design tips to take your elevate your brand image
It's easy to be intimidated by logo design. There's a lot to consider, from completing competitive research to choosing colours, typefaces, and forms. Here are some design tips from experienced logo designer in Mumbai to guide you through the process and help you build a unique brand for your company.
Logo design tips from the expert logo designer in Mumbai
1. Understand the brand and the industry
Make sure you have a good understanding of the brand before you start designing your logo. Remember that the logo must communicate with specific sectors such as the target market and target clients. Therefore make a list of what your company, brand, and target market are all about. Find out what the brand's value is and what potential inspirations it has. Also, be aware of the brand's personality. In terms of tone, what image does it wish to project to its target market and customers? You can use this information as a guide when creating your logo design. You will choose your logo elements based on the information you have about your company.
2. Exclusive and timeless
A brand is not the same as a logo. It's the emotional and collective spot your company occupies in the minds of your target audience. The logo serves as a springboard to a broader brand storey and richer brand experience by acting as a spoke in a larger wheel.
The best logo designer in Mumbai recommends the following four crucial characteristics:
a. Simple: Great logos are iconic, timeless, and serve as the foundation for all of your other brand pieces.
b. Relevant: It's the imagery, concepts, colour, type, and emotion of that logo, together with the logo, that establishes the associations in your audience's mind.
c. Memorable: All great logos are immediately recognised and memorable.
d. Scalable: The best logos are easily scalable, which means they look excellent irrespective of their size
3. Represent your business nature
Make sure your logo represents the company's core value and business nature. Your logo's colours and pictures should correspond to the type of business you run and the products or services you provide. Professional logo design services in Mumbai design a logo aligned with your business to generate brand identification for your organisation.
When the design represents your company's ideals or characteristics, the targeted customers will also receive your message. So, whether you're creating a new business logo or updating an old one, keep these key points in mind to help your company stand out in a crowded market.
4. Bring positive perception
A good logo should offer a strong image of what your company is about, and it should rapidly instil in your target audience a positive perception of your organisation's purpose. Another good logo quality is adaptability to any brand’s touchpoints, including content, website, social media, email, packaging, and much more.
5. Easy to understand
It's all about simplicity when it comes to logo design. Professional logo designer company in Mumbai designs a striking and eye-catchy design. It must convey to the visitor what your organisation, business, or service is all about in a single image.
6. Focus on aesthetics
Colour
Colours are essential in determining a brand's message. If you select red as the primary colour in your logo, it will convey that the brand is forceful, passionate, and dynamic. This indicates that your company wants to appeal to young people. When blue is the dominant hue, it evokes sentiments of intelligence and unity. This is why most social media platforms, such as Facebook, have blue logos. If you're designing a social networking page, consider using blue as the primary colour. To get people's attention, use bright and vivid colours. However, these colours should also reflect the individuality of your company. Remember that every hue produces a feeling in the spectator or consumer, which becomes the message. Colours have a science to them, which current graphic designers efficiently employ.
Fonts
Many designers ignore typeface choices and choose them at random. As a leading logo designer in Mumbai, we efficiently use typefaces to express a brand's personality. A handwritten typeface will most likely be used for a toy company's logo.
7. Scalable Logo
Your logo's style, concept, and colour selections should reflect your brand's personality, values, and tone. With that in mind, one aspect that is sometimes overlooked is scaling. Make sure your logo is a vector with the best resolution, can scale, and is immediately recognisable and memorable.
Make sure you have a thorough understanding of the brand before designing a logo. The logo should be one-of-a-kind but a straightforward design that communicates a brand statement.
Are you looking for an eye-catching logo for your business?
Make contact with a logo design company in Mumbai.